How to Do Competitive Analysis to Find Where Your Content Is Lacking Competitive analysis refers to the process of gathering data about rival businesses. Knowing what your competitors are doing you lets you to take steps to deploy your resources wisely.
Conversion How to Make Sure Your Lead Capture Form Isn't Driving Visitors Off The lead capture form is the central focus of your landing page. Learn how to maximize your conversion rate with these tips!
Business Dropshipping - What You Need to Know In this article, we’ll go over some of the things to keep in mind if you’re curious about whether dropshipping might be a viable option for your online retailer.
Conversion Write a Product Page That Actually Converts - How to with Examples Product pages are a critical step in the buying process. In this article, you’ll learn what elements to include in a product page, how to write unique copy, and look at some examples.
Conversion Give Yourself an Edge - How to Find a Unique Selling Point To Stand Out For the small ecommerce business, it's essential to have a unique selling point (USP) to stand out from the competition. Read this article to learn how to design your own!
Customers Customer Testimonials Increase Sales: How to Collect and Deploy them Effectively Testimonials let people know that your business is trustworthy and worth taking a chance on. Learn how to collect testimonials and use them in your advertising here!
Conversion 17 WooCommerce Plugins to Help You Boost Your Conversion Rate (Plus One Bonus) WooCommerce makes building an online store easy - but its customization options are an essential component of its success. Check out our favorite plugins and extensions for increasing your WooCommerce store's conversion rate.
Getting Started The Basics of WooCommerce - Setting Up a Store (w/ Pictures) Creating an online store to sell your products might seem like a daunting task - but it doesn't have to be. One of the easiest and most popular ecommerce platforms that almost anyone can use is called WooCommerce. Learn how to set up a store quickly and effectively
email marketing Writing an Effective Welcome Email (With Examples) You've managed to get people interested in your business, and they've signed up for your mailing list. Now it's time to make a great first impression and set them on the path to becoming paying customers by sending them a killer Welcome Email!
Landing Page 11 Sites for Finding Great Stock Photos On a Budget Not every business can afford to invest huge sums of money in shooting high-quality images for their website. For many, stock photos are the option that best suits their needs. Here are some great free options.
Driving Traffic Spend Less Sell More - Focus Your Advertising for Better Results with Buyer Personas - Part One A buyer persona is a hypothetical customer built using real market data and research. This hypothetical customer can then be used to focus your advertising and product development to generate more valuable leads and customers.
Driving Traffic What is Cost Per Acquisition (CPA) and Why Is It Important? There are plenty of metrics used to determine the success of this kind of paid advertising, but one of the most important is Cost Per Acquisition.
Getting Started Finding a domain name that won’t let you down - and a few tools to help Your domain name is an important part of building an online business. It's what users will associate with you, it's what they will search for and will be a big part of your brand. Let's help you find one that makes sense!
A/B Testing A/B testing - The dos, the don’ts and the details! A/B testing is a method of optimizing your conversion rate by comparing two separate versions of the same web page and comparing their performance. Learn the key terms and concepts you'll need to get started.
email marketing Email Marketing Basics Email marketing plays such an important role in any digital marketing campaign. Your audience is much more likely to pay attention to what's coming into their inbox. Learn the basics here.
Landing Page Build a landing page that actually converts! Building an effective landing page that will capture your audience’s interest is essential to conversion. Check out these tips to get started.