Landing Page 11 Sites for Finding Great Stock Photos On a Budget Not every business can afford to invest huge sums of money in shooting high-quality images for their website. For many, stock photos are the option that best suits their needs. Here are some great free options.
Driving Traffic Spend Less Sell More - Focus Your Advertising for Better Results with Buyer Personas - Part One A buyer persona is a hypothetical customer built using real market data and research. This hypothetical customer can then be used to focus your advertising and product development to generate more valuable leads and customers.
Driving Traffic What is Cost Per Acquisition (CPA) and Why Is It Important? There are plenty of metrics used to determine the success of this kind of paid advertising, but one of the most important is Cost Per Acquisition.
Getting Started Finding a domain name that won’t let you down - and a few tools to help Your domain name is an important part of building an online business. It's what users will associate with you, it's what they will search for and will be a big part of your brand. Let's help you find one that makes sense!
A/B Testing A/B testing - The dos, the don’ts and the details! A/B testing is a method of optimizing your conversion rate by comparing two separate versions of the same web page and comparing their performance. Learn the key terms and concepts you'll need to get started.
email marketing Email Marketing Basics Email marketing plays such an important role in any digital marketing campaign. Your audience is much more likely to pay attention to what's coming into their inbox. Learn the basics here.
Landing Page Build a landing page that actually converts! Building an effective landing page that will capture your audience’s interest is essential to conversion. Check out these tips to get started.
The Product Life Cycle and How it Affects Your Company Everything has a life cycle, even products and brands. Have you ever thought about your product and where it is in it's product life cycle? Are you offering something that's never been offered
Increase Conversion with Personal Selling – How to do it online All marketing needs some sort of selling to get products in customer hands. Whether it’s direct selling, in retail stores, through the web or personal selling, marketing and selling are interlinked. Our
Your Key to Selling More - The Conversion Funnel You run an ecommerce business. You got into it because ecommerce is the now and the future - more and more brick and mortor businsesses are making ecommerce a major part of their
Secrets to the Sales Funnel - Tips to 2x Your Profits Have you analyzed your sales funnel? When customers make a purchase of a product or service, they go through a sales funnel that the business has constructed (whether or not you have thought
